Operation Black Vote "Blacks don't vote" by Saatchi & Saatchi London

Operation Black Vote has launched its latest campaign by Saatchi & Saatchi London to boost BME voter registration and turnout in next month's general election.

Two films feature celebrities Riz Ahmed and Jamal Edwards, who call out the difference that the BME vote could make in the world. Posters direct people to the website blacksdontvote.com, which includes information and a link to register to vote. Ben Mills and Matt Butterfield created the campaign, and Max Clark was the director through Inside Job.