Operation Black Vote "Fake views" by Saatchi & Saatchi London

Operation Black Vote has launched a social media campaign encouraging people from black, Asian and minority-ethnic communities to register to vote for the election on 12 December.

The ad shows young people (including Game of Thrones star Nathalie Emmanuel, journalist Ash Sarkar and Midsommar’s Will Poulter) as they insensitively present views addressing issues of race, religion, women, sexuality and climate change in the company of stunned onlookers.

It ends with the caption: "These are real quotes from UK politicians. When you don’t vote, other people speak for you."

The spot is supported by a series of billboards across the UK, each showing a famous person with an "X" over their mouths to emphasise the importance of voting. It was written by Marcus Petterson, art directed by Kate Murphy and directed by David Allain through Hungry Man.

In 2017, Operation Black Vote created a campaign called "Blacks don’t vote" that highlighted the difference the BAME vote could make in the world.


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