It’s official. The ad industry is ageist. So say 90 per cent of the
people who responded to the latest NABS Monitor (see feature, p30).
It’s a situation that is unlikely to change while the UK’s agency
village remains relatively small and unable to generate sufficient
revenue to keep many older managers and creatives in jobs. Nor does it
offer much hope of an early end to so much patronising and insulting
advertising that alienates the over-45s.