OPINION: Allwood has a consumer's view on ads

Orange built its brand on the back of brilliant ads from WCRS in the early 90s. But its UK vice-president, John Allwood, admits in this week's Campaign (page 26) that his view of advertising is very much that of a consumer rather than a creator, the "straw man... if it works for me it ought to work for everyone else.

It's an honest sentiment, and more common than agencies realise.

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