Feel free to disagree - you inevitably will - but the calibre of
our 1996 award winners and the close runners-up dispels some of the
’fings ain’t wot they used to be’ doom-mongery that still suffocates the
The outstanding success of TMD Carat, Media Agency of the Year, reflects
the overwhelming trend for the better in the media buying community as
it moves away from the ’gorillas with calculators’ bad old days.
Orange is a committed Advertiser of the Year, winning in a year in which
we detected signs that major advertisers such as BT, Guinness, Britvic
and even Ford found renewed faith in the effectiveness of
The controversial ’demon eyes’ Conservative Party work won a fierce
battle for Campaign of the Year, beating other excellent contenders
including the Army, Walkers and Whiskas. 1996 also saw outstanding
individual ads such as the Economist ’Kissinger’ spot and Blackcurrant
Tango. The overall high quality is evident on the outstanding showreels
of Blink, our Production Company of the Year, and - as ever - its close
runner-up, the Paul Weiland Film Company, as well as in the impressive
standard of outdoor advertising.
Our Agency of the Year, Abbott Mead Vickers BBDO, is the first to win in
successive years. It is a remarkable achievement, particularly given the
strength of competition from St Luke’s and M&C Saatchi, and the renowned
’curse of Campaign’. This year AMV will become Britain’s largest
It will continue to create excellent populist advertising that shifts
products and becomes part of our culture, while also pursuing its
measured approach to expansion.
Sky might pinch itself at its award. It’s not that it isn’t deserved -
Sky is setting the pace in the UK TV industry, particularly as the
digital era looms - it’s just that Sky is used to taking a pounding in
Perhaps things ain’t what they used to be after all.