B2, Barclays’ stock market-linked savings operation launched in
1998 with Richard E. Grant as its spokesman, has been killed off. Only
15,000 customers signed up to the scheme, which was devised by the bank
to claw back business from other financial services such as First
In hindsight, pounds 15 million seems a lot to have risked on a niche
product which has proved of no benefit to the wider Barclays brand.