OPINION: BBH looks to curtail BA’s flight path

Had events turned out differently, Bartle Bogle Hegarty might now have the job of defending challenges to British Airways on the highly competitive transatlantic route. Instead it has just been assigned the task of turning British Midland into BA’s most potent rival on the UK-US air link. What better opportunity for the agency to prove it has lost none of its creative power?

Had events turned out differently, Bartle Bogle Hegarty might now

have the job of defending challenges to British Airways on the highly

competitive transatlantic route. Instead it has just been assigned the

task of turning British Midland into BA’s most potent rival on the UK-US

air link. What better opportunity for the agency to prove it has lost

none of its creative power?



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