Had events turned out differently, Bartle Bogle Hegarty might now have the job of defending challenges to British Airways on the highly competitive transatlantic route. Instead it has just been assigned the task of turning British Midland into BA’s most potent rival on the UK-US air link. What better opportunity for the agency to prove it has lost none of its creative power?
Had events turned out differently, Bartle Bogle Hegarty might now
have the job of defending challenges to British Airways on the highly
competitive transatlantic route. Instead it has just been assigned the
task of turning British Midland into BA’s most potent rival on the UK-US
air link. What better opportunity for the agency to prove it has lost
none of its creative power?
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