Because the British press divides roughly into two distinct pro- or
anti-Rupert Murdoch camps, we are ill-served by analyses of his moves.
But, there can be little doubting his audacity. Last week his BSkyB
proved this yet again.
The decision to announce the switch-off of its analogue system in 2002
took rivals by surprise. The Government, mindful of the political
repercussions, has declined thus far to announce a date for the
terrestrial analogue switch-off. Now, yet again, everyone will be forced
to react to Murdoch.
And with the set-top decoders being given away free, the digital
revolution is suddenly available to the general public.