OPINION: Courts clamp down on car ad spiel

Copywriters and car makers beware. The courts are becoming less tolerant of ads that play fast and loose with the truth - as an advertiser found to its cost when describing a replica vintage car as having ’all the right bits’ when it had nothing of the sort. Advertising ’puffery’ claimed the advertiser. Nonsense said the court. It was a statement of fact. At a time when one new car is little different from another, those responsible for the ads will have to hold back the hyperbole.

Copywriters and car makers beware. The courts are becoming less

tolerant of ads that play fast and loose with the truth - as an

advertiser found to its cost when describing a replica vintage car as

having ’all the right bits’ when it had nothing of the sort. Advertising

’puffery’ claimed the advertiser. Nonsense said the court. It was a

statement of fact. At a time when one new car is little different from

another, those responsible for the ads will have to hold back the

hyperbole.



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