OPINION: EDITOR’S COMMENT - Agencies see that it’s good to talk

Like Bob Hoskins, long before his ads became a must-change-channels moment, agencies are giving sales people the message that it’s good to talk.

Like Bob Hoskins, long before his ads became a must-change-channels

moment, agencies are giving sales people the message that it’s good to

talk.



First we had Mediapolis inviting a different media owner to set up shop

in its offices every month, and now we have Manning Gottlieb creating a

unit that is focused solely on meeting and greeting sales people.



Not only is it good to see the agencies welcoming such communication, it

is doubly rewarding to see them recognising that the creativity their

clients seek will require partnerships with the media owners - and not

just in over-the-phone negotiation. Manning Gottlieb knows some smart

ideas are being generated in the media sales community, and it has the

sense to want to tap in to them. Let’s hope other agencies follow its

example.



jonah.bloom@haynet.com.



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