No sooner had they finished humming the obscure bits from Auld Lang
Syne than every ’celebrity’ from the Dalai Lama to Wolf from Gladiators
were offering predictions for the future.
Few of the opinions on TV or in the national press focused on the media,
however. Speak to people in two different media sectors and you’ll get
two different predictions. I think print will continue to grow and that
the death-knell for national newspapers is another century away, but I
know one TV chief who’d give newspapers no more than a decade.
The biggest development this year will be the advent of wireless
application protocol mobile phones, but that is more likely to cut into
new-media markets and services than into magazines or papers.
One thing’s for sure, the opportunities for content providers and
adaptable sales people keep on growing.