It has overcome marital strife and embraced feminism and
But the pace of social change has finally proved too much for the Oxo
Dinner isn’t the nightly family event it once was. Nor is it the forum
where domestic decisions are taken and problems are aired and ironed
Brooke Bond Foods and J. Walter Thompson have bowed to the inevitable
and ended the 16-year-old soap opera. From now on Lynda and Michael will
doubtless be resorting to microwaved TV dinners on trays while their
grandchildren eat Pot Noodles in their bedrooms.
Sad, but advertising is no social engineer. The Oxo family values are
still relevant, but no longer credible.