OPINION: Ferrero’s ad moves from bad to worse

Ferrero, the Italian chocolate maker which is to lousy advertising what Michelangelo was to the Sistine Chapel, has replaced the ’ambassador’s reception’ with another stinker for Ferrero Rocher. The question is: does Ferrero know we know the commercial is spectacularly awful and is telling us it knows we know? Or does it believe this is outstanding advertising?

Ferrero, the Italian chocolate maker which is to lousy advertising

what Michelangelo was to the Sistine Chapel, has replaced the

’ambassador’s reception’ with another stinker for Ferrero Rocher. The

question is: does Ferrero know we know the commercial is spectacularly

awful and is telling us it knows we know? Or does it believe this is

outstanding advertising?



All very perplexing.