Somebody needs to remind FIFA that the best advertising in the
world never sold a product people didn’t want to buy. For years,
football’s world governing body has been as about relevant to fans as
the blazer-wearing, retired majors from the shires who sit on the FA
Now FIFA is planning to advertise to show that the future of the game is
safe in its hands. Try telling that to anyone who has watched a
televised World Cup draw and the triple-chinned FIFA fat cats whose
biggest concern seems to be where the next jolly is coming from.