Before he moved into the heady world of new media, Peter Wilson
helped traditional agencies find new business.
’I worked at Leith & Price, a new-business consultancy for agencies and
’We had a database of the top 3,000 advertisers in the UK, including the
marketing director and brand manager for each. We would update it every
six weeks. I was only a 19-year-old account executive, and yet I found
myself advising ad agencies on their new-business strategy.
’I always found it odd that agencies would spend a fortune on one
brochure, when they’d never advise their clients to blow their whole
budget on a single advertisement at the beginning of the year.
Eventually the job led me to Austin West Media - and the rest is