OPINION: Ikea ads will not change harsh facts

So Ikea is using a tattooed man in new advertising to counter negative perceptions about its customer service. Unfortunately, memories of fruitless attempts to find a parking space and then traipsing through the entire store to find a wanted item make a more indelible mark on most Ikea customers than any tattooist’s needle.

So Ikea is using a tattooed man in new advertising to counter

negative perceptions about its customer service. Unfortunately, memories

of fruitless attempts to find a parking space and then traipsing through

the entire store to find a wanted item make a more indelible mark on

most Ikea customers than any tattooist’s needle.