OPINION: It’s not clever and not funny either

Agencies get very defensive when they are accused of having overtly

macho cultures or encouraging laddishness in the creative

department.

’Men can do ads for women’s products,’ they exclaim. ’Don’t be so

patronising.’ Perhaps. All we know is the execrable new Smirnoff

commercial in which the devil takes a nun’s cherry could never have been

written by women.

Time for the creative department to grow up.