NatWest’s new commercial through M&C Saatchi in which an old lady
is dismayed to find her bank has become a trendy wine bar will get most
people’s sympathy vote. Barclays’ advertising suggesting big is good -
when most people think it’s anything but - is beginning to look like a
parody of itself. Nice to see NatWest turning aside from its previously
impenetrable TV campaign to state a few simple truths.