OPINION: At least one bank knows public mood

NatWest’s new commercial through M&C Saatchi in which an old lady is dismayed to find her bank has become a trendy wine bar will get most people’s sympathy vote. Barclays’ advertising suggesting big is good - when most people think it’s anything but - is beginning to look like a parody of itself. Nice to see NatWest turning aside from its previously impenetrable TV campaign to state a few simple truths.

NatWest’s new commercial through M&C Saatchi in which an old lady

is dismayed to find her bank has become a trendy wine bar will get most

people’s sympathy vote. Barclays’ advertising suggesting big is good -

when most people think it’s anything but - is beginning to look like a

parody of itself. Nice to see NatWest turning aside from its previously

impenetrable TV campaign to state a few simple truths.



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