The Davis Company’s survey of agency salaries and benefits,
reported on last week’s front page, highlighted a surprising gap between
the average package for a buyer or planner and that of their wealthier
counterparts in the sales world - a reversal of the position of five or
six years ago.
But as our analysis this week suggests (see page 10), the agencies have
upped their remuneration over the past year, particularly for staff with
less than four years’ experience. And the difference in benefit
offerings is not as marked as it first appeared.
Media has always been a cyclical business, subject to the boom and bust
of a Western economy. Should media owner profits start to slide, I
wonder whether those juicy commissions evident in the Media Business
salary survey will start to shrink. Let’s hope not.