OPINION: Media agency pay is not that bad

The Davis Company’s survey of agency salaries and benefits, reported on last week’s front page, highlighted a surprising gap between the average package for a buyer or planner and that of their wealthier counterparts in the sales world - a reversal of the position of five or six years ago.

The Davis Company’s survey of agency salaries and benefits,

reported on last week’s front page, highlighted a surprising gap between

the average package for a buyer or planner and that of their wealthier

counterparts in the sales world - a reversal of the position of five or

six years ago.



But as our analysis this week suggests (see page 10), the agencies have

upped their remuneration over the past year, particularly for staff with

less than four years’ experience. And the difference in benefit

offerings is not as marked as it first appeared.



Media has always been a cyclical business, subject to the boom and bust

of a Western economy. Should media owner profits start to slide, I

wonder whether those juicy commissions evident in the Media Business

salary survey will start to shrink. Let’s hope not.



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