OPINION: Media Business: now with added planner/buyers

From this week, Media Business will be sent to more than 4,000 media planners and buyers, in addition to its existing readership of 10,000 sales professionals.

From this week, Media Business will be sent to more than 4,000

media planners and buyers, in addition to its existing readership of

10,000 sales professionals.



Does this mean we will be making major changes to the magazine?

Absolutely not, our focus remains firmly on the nuts and bolts of

trading media.



As we learned very early on in this publication’s short history, it is

impossible to separate the planning, buying and selling of media. All

the great deals are the result of solid partnerships and pragmatic

negotiation.



Whether an idea originates at an agency or at a media owner - sales

people come up with many more ideas than they are given credit for - it

always takes two to give clients the value they seek.



And although agencies and owners occasionally talk as if they are two

foes itching for a fight (’you spilt my pint!’ is the standard war-cry),

for the most part they have a close, sociable working relationship.



What’s more, in recent months we’ve seen an increasing number of

personnel jumping from one side of the fence to the other. Perhaps that

is one reason why we have enjoyed increasing demand from agencies for

copies of this journal.



Business magazines provide a great forum for debate. With the addition

of the planning and buying audience, we hope Media Business will be not

only an informer and an entertainer but also a useful arena in which to

discuss important issues.



Along with the circulation increase, we have hired an extra journalist

for the team. Her aim will be to increase the coverage of business

magazines, a sector that remains under-represented in the trade

press.



As we hope you can see, we are investing to make Media Business a

magazine deserving of your attention. If you have your own ideas about

how we should continue to improve the content, do let us know.



Topics

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content