From this week, Media Business will be sent to more than 4,000
media planners and buyers, in addition to its existing readership of
10,000 sales professionals.
Does this mean we will be making major changes to the magazine?
Absolutely not, our focus remains firmly on the nuts and bolts of
As we learned very early on in this publication’s short history, it is
impossible to separate the planning, buying and selling of media. All
the great deals are the result of solid partnerships and pragmatic
Whether an idea originates at an agency or at a media owner - sales
people come up with many more ideas than they are given credit for - it
always takes two to give clients the value they seek.
And although agencies and owners occasionally talk as if they are two
foes itching for a fight (’you spilt my pint!’ is the standard war-cry),
for the most part they have a close, sociable working relationship.
What’s more, in recent months we’ve seen an increasing number of
personnel jumping from one side of the fence to the other. Perhaps that
is one reason why we have enjoyed increasing demand from agencies for
copies of this journal.
Business magazines provide a great forum for debate. With the addition
of the planning and buying audience, we hope Media Business will be not
only an informer and an entertainer but also a useful arena in which to
discuss important issues.
Along with the circulation increase, we have hired an extra journalist
for the team. Her aim will be to increase the coverage of business
magazines, a sector that remains under-represented in the trade
As we hope you can see, we are investing to make Media Business a
magazine deserving of your attention. If you have your own ideas about
how we should continue to improve the content, do let us know.