Opinion: New-media cliques get the big E

Last week, the new-media cognoscenti gathered for one of their regular networking sessions, this one cunningly entitled ’e’. This session took place in the Electricity Showrooms just off Hoxton Square.

Last week, the new-media cognoscenti gathered for one of their

regular networking sessions, this one cunningly entitled ’e’. This

session took place in the Electricity Showrooms just off Hoxton

Square.



Unfortunately, someone had daubed the legend ’new media arses’ on an

outside wall opposite the bar. Initial suggestions that this might have

something to do with a disenchanted new-media salesman, who had finally

cracked under the pressure of selling two banners a week, were

dismissed.



The general feeling was that it had more to do with a local - perhaps an

impoverished artist - who had become infuriated by the wave of new-media

types sweeping into the area and pushing up rents, while further

reducing the space available to the trendy artist types. Apparently, the

area is now known as Silicon Ditch, although I live just down the road

and have never heard anyone use the phrase.



Of course, daubing ’arses’ on the wall is neither big nor clever. But it

left me wondering why new-media types feel the need to colonise an area.

Isn’t the whole point of the web that we can all communicate from

wherever we choose to be? Or was the idea to gather in small cliques in

a trendy little corner of London?



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