OPINION: PICK OF THE WEEK

John Tylee chooses M&C Saatchi’s poster campaign to relaunch Courage Best. ‘Ever heard the one about the seagulls who fly upside down over Middlesbrough because there’s nothing worth crapping on? Southern humour at the expense of the North can be pretty spiteful sometimes, but it’s hard to see anybody taking offence at this advertising, which manages to put a few shallow dents in northern pride without being insulting. As a Londoner born and bred I laughed fit to bust. Mind you, if I were a Courage marketing man I’d think twice about venturing further upcountry than the Watford Gap motorway service station.’ Copywriter Richard Dean, art director Martha Riley

John Tylee chooses M&C Saatchi’s poster campaign to relaunch Courage

Best. ‘Ever heard the one about the seagulls who fly upside down over

Middlesbrough because there’s nothing worth crapping on? Southern humour

at the expense of the North can be pretty spiteful sometimes, but it’s

hard to see anybody taking offence at this advertising, which manages to

put a few shallow dents in northern pride without being insulting. As a

Londoner born and bred I laughed fit to bust. Mind you, if I were a

Courage marketing man I’d think twice about venturing further upcountry

than the Watford Gap motorway service station.’ Copywriter Richard Dean,

art director Martha Riley