OPINION: PICK OF THE WEEK

John Owen chooses Simons Palmer Clemmow Johnson’s tongue-in-cheek Nike press ad which ran in national newspapers on the day before the Euro 96 semi-final clash between England and Germany: ‘Whatever the pros and cons of Nike’s main campaign, there’s no denying the brilliance of this execution. And the self-mocking tone provided a welcome antidote to the xenophobic hysteria that sullied some editorial coverage.’ Copywriter and art director, Paul Shearer

John Owen chooses Simons Palmer Clemmow Johnson’s tongue-in-cheek Nike

press ad which ran in national newspapers on the day before the Euro 96

semi-final clash between England and Germany: ‘Whatever the pros and

cons of Nike’s main campaign, there’s no denying the brilliance of this

execution. And the self-mocking tone provided a welcome antidote to the

xenophobic hysteria that sullied some editorial coverage.’ Copywriter

and art director, Paul Shearer