Karen Yates chooses ‘the Antoine de Caunes step-by- step guide to
travelling to Paris’ad for Eurostar by St Luke’s: ‘Apart from making me
giggle, this ad answered two ancient riddles. How can you make anything
involving the UK railway network the remotest bit funny, and how can a
man holding a pair of smelly training shoes be an ad for Eurostar?
Confucius-style congratulations to the co-creative directors. I can’t
wait to see what Eric Cantona gets up to in the next execution.’ Writer
Tim Hearn, art director Kate Stanners, photographer Paul Myatt