OPINION: PICK OF THE WEEK

Gordon MacMillan chooses DMB&B’s Umbro poster campaign: ‘This year will hopefully be remembered for some top football but at least it will definitely be remembered for some cracking ads. The Umbro campaign manages to stand up well against the excellent Nike and Coca- Cola Euro 96 work around. It’s the kind of ad that guys walk past, stop for a second, and then think, ‘Yeah, that just about says it all.’ It is also the kind of ad that women will groan at throughout the whole of the best June in the UK since the 1990 World Cup.’ Writer Nick Hastings, art director Dave Godfree

Gordon MacMillan chooses DMB&B’s Umbro poster campaign: ‘This year will

hopefully be remembered for some top football but at least it will

definitely be remembered for some cracking ads. The Umbro campaign

manages to stand up well against the excellent Nike and Coca- Cola Euro

96 work around. It’s the kind of ad that guys walk past, stop for a

second, and then think, ‘Yeah, that just about says it all.’ It is also

the kind of ad that women will groan at throughout the whole of the best

June in the UK since the 1990 World Cup.’ Writer Nick Hastings, art

director Dave Godfree