OPINION: PICK OF THE WEEK

John Owen chooses Burkitt Edwards Martin’s first ad for Southern Comfort: ‘I’m not usually a fan of fast-cuts and gratuitous weirdness in ads, but the approach works here in a totally ungratuitous way, to reinforce the brand’s heritage and ‘quirky’ values.’ Writer John Bedford, art director Paul Simblett, director Frank Budgen through Paul Weiland Films

John Owen chooses Burkitt Edwards Martin’s first ad for Southern

Comfort: ‘I’m not usually a fan of fast-cuts and gratuitous weirdness in

ads, but the approach works here in a totally ungratuitous way, to

reinforce the brand’s heritage and ‘quirky’ values.’ Writer John

Bedford, art director Paul Simblett, director Frank Budgen through Paul

Weiland Films



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