OPINION: PICK OF THE WEEK

Anne-Marie Crawford chooses Howell Henry Chaldecott Lury’s ad for Blackcurrant Tango. ‘Some people (well, one Tory MEP) have labelled it jingoistic, but this ad creased me up. You expect the unexpected from HHCL, but really - a fat middle-aged bloke in purple boxing shorts advertising a new fizzy drink flavour? It shouldn’t work should it? The script is a peach too.’ Copywriter Chas Bayfield, art director Jim Bolton, director Colin Gregg through Eclipse.

Anne-Marie Crawford chooses Howell Henry Chaldecott Lury’s ad for

Blackcurrant Tango. ‘Some people (well, one Tory MEP) have labelled it

jingoistic, but this ad creased me up. You expect the unexpected from

HHCL, but really - a fat middle-aged bloke in purple boxing shorts

advertising a new fizzy drink flavour? It shouldn’t work should it? The

script is a peach too.’ Copywriter Chas Bayfield, art director Jim

Bolton, director Colin Gregg through Eclipse.



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