Anne-Marie Crawford chooses Howell Henry Chaldecott Lury’s ad for
Blackcurrant Tango. ‘Some people (well, one Tory MEP) have labelled it
jingoistic, but this ad creased me up. You expect the unexpected from
HHCL, but really - a fat middle-aged bloke in purple boxing shorts
advertising a new fizzy drink flavour? It shouldn’t work should it? The
script is a peach too.’ Copywriter Chas Bayfield, art director Jim
Bolton, director Colin Gregg through Eclipse.