OPINION: PICK OF THE WEEK

Stefano Hatfield chooses the latest VW Polo press ad from BMP DDB: ’I only hesitate to pick it because we’ve lauded VW so much. But you can’t penalise sustained excellence. This stopped me dead in the Sunday Times magazine because of its simplicity.’ Written by Sean Doyle and art directed by Dave Dye.

Stefano Hatfield chooses the latest VW Polo press ad from BMP DDB:

’I only hesitate to pick it because we’ve lauded VW so much. But you

can’t penalise sustained excellence. This stopped me dead in the Sunday

Times magazine because of its simplicity.’ Written by Sean Doyle and art

directed by Dave Dye.



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