OPINION: PICK OF THE WEEK

Karen Yates chooses Leopard’s campaign for Reuters. ‘I fell in love with

dear old Colin from the moment he landed in Campaign’s offices for a

story. I discovered that it was the real thing between Colin and me,

though, when I was browsing through the Financial Times last week. His

clean lines and simple colours stood out among the interminable

corporate ads. And the straplines are funny.

This beautiful man was created by the copywriter, Philip Tetley-Jones,

and the art director, Steve Smith.’