Penny Hughes chooses Lowe Howard-Spink’s ’demon pies’ ad for Tesco
which ran in the Spectator: ’The campaign takes advantage of the
mounting pre-election fever and this execution, which parodies the
Conservative Party’s ’demon eyes’ campaign, is particularly amusing. I
love the bloke’s shiny cheeks and cheery expression - even though a
couple of pork pies have been slapped on to his face.Who said
supermarket shopping was mindless?
I’ll certainly see Tesco’s pies, pasties and sausage rolls in a totally
new light.’ Art director Charles Inge, copywriter Phil Dearman.