Opinion: Pick of the Week

Penny Hughes chooses Lowe Howard-Spink’s ’demon pies’ ad for Tesco which ran in the Spectator: ’The campaign takes advantage of the mounting pre-election fever and this execution, which parodies the Conservative Party’s ’demon eyes’ campaign, is particularly amusing. I love the bloke’s shiny cheeks and cheery expression - even though a couple of pork pies have been slapped on to his face.Who said supermarket shopping was mindless?

Penny Hughes chooses Lowe Howard-Spink’s ’demon pies’ ad for Tesco

which ran in the Spectator: ’The campaign takes advantage of the

mounting pre-election fever and this execution, which parodies the

Conservative Party’s ’demon eyes’ campaign, is particularly amusing. I

love the bloke’s shiny cheeks and cheery expression - even though a

couple of pork pies have been slapped on to his face.Who said

supermarket shopping was mindless?



I’ll certainly see Tesco’s pies, pasties and sausage rolls in a totally

new light.’ Art director Charles Inge, copywriter Phil Dearman.



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