OPINION: PICK OF THE WEEK

Claire Cozens picks Abbott Mead Vickers BBDO’s spot for BT: ’The cringing teenager is brilliantly observed, but it’s a shame the creative team have so little faith in the ad. A call to AMV brought pleas for it not to be the Turkey.’ Written by Victoria Fallon, art directed by Steve Hudson, dir-ected by Steve Reeves though Stark Films.

Claire Cozens picks Abbott Mead Vickers BBDO’s spot for BT: ’The

cringing teenager is brilliantly observed, but it’s a shame the creative

team have so little faith in the ad. A call to AMV brought pleas for it

not to be the Turkey.’ Written by Victoria Fallon, art directed by Steve

Hudson, dir-ected by Steve Reeves though Stark Films.



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