There’s no denying Ivan Clark is cool. He has a house in Islington,
his Australian wife is a stand-up comedian and a successful BBC comedy
writer, and he has hung out with more pop stars than you can count on
Clark, 41, is also fearless. The media director of iMediapoint has never
been afraid of uprooting himself and embarking on a new career if the
move feels right.
A couple of weeks ago, he chucked in his comfortable agency job at
MediaCom in favour of iMediapoint, the internet trading service for
buyers and sellers. He did this, he says, ’to retain my objectivity and
refresh my knowledge’.
’I become restless and hate to get stuck in a rut,’ Clark explains. ’If
you stay on the same side of the fence for years, the chances are you
might just nod off.’
When Clark graduated from the University of Bath with a science degree,
he was ’a restless soul’. He worked as a roadie for artists such as
Marianne Faithfull and Bow Wow Wow, travelling across the UK and the US
for five years until he tired of life on the road.
Clark followed this with his first foray into media, when a friend found
him a sales job at HTV. After a brief spell selling airtime, he lost
interest and left in favour of being a stage manager for a number of
comedy venues, where he chatted up the female comperes - and ended up
Eventually, Clark was tempted back into the media industry when, wanting
to earn some extra cash, he began doing some freelance TV buying for
He ended up staying with the company for more than seven years, working
his way up the ladder to become broadcast strategy director of TV.
When it comes to revealing details of his iMediapoint role, Clark is
slightly less forthcoming than he is about other aspects of his
However, he claims to have a clear vision - which he is not at liberty
to share at this point - and is ready to hit agencies and media owners
with his sales patter.
’You could call iMediapoint a dating agency - we put the seller in touch
with the buyer,’ he explains. ’We even offer advice to media owners
about their inventory and how they should package it. We are not taking
away their business, merely offering another window of opportunity.’
Clark also thinks the nature of iMediapoint has been misrepresented in
the trade press and in the minds of some of his clients.
’I’ve recently heard us being misquoted,’ he says. ’We are described as
a media trader, which is inaccurate. The whole reason for iMediapoint’s
existence is that we are seamless and transparent and, in that way,
create a link between the media owner and the buyer.’
Clark is happily married with a seven-year-old son and proudly admits
that television is very much part of his personal, as well as his
’As a family we love TV - it’s on all the time. I’ve wired up a
widescreen TV in every room of the house, and we have satellite and
ONdigital,’ he enthuses.
Clark’s favourite TV show is Frasier but he admits to having interests
off-screen. For example, he’s a fan of The Independent columnist Deborah
Ross and loves to holiday in Bali - he’ll soon be jetting off to the
island to celebrate a friend’s wedding.
His latest love is his two-week-old Vespa, which Clark claims has
transformed his life by making it easier to travel between north and
However, at the weekends he likes nothing better than to take his son on
a daytrip to sunny Southend-on-Sea. It seems both father and son share a
passion for amusement arcades and munching fish and chips on the pier.