There’s more to Roose & Partners, the shop whose claim to fame is
the bunch of castrated alley cats singing the praises of Bodyform
Roose has a reputation for building relationships with advertisers. But
it has caused some raised eyebrows with the capture of Angus Fear, the
former head of J. Walter Thompson’s Nestle Rowntree business. As Roose
is also a Nestle roster shop, will the appropriately named Fear be
striking some into former colleagues at Berkeley Square?