OPINION: TURKEY OF THE WEEK

John Owen chooses Ericsson’s irritating sponsorship bumpers: ’If ever you needed a case study of how sponsorship can be so intrusive that it spoils the viewing experience, this is it. If Frasier is the best thing on TV, the sponsorship idents surrounding it are the worst.’

John Owen chooses Ericsson’s irritating sponsorship bumpers: ’If

ever you needed a case study of how sponsorship can be so intrusive that

it spoils the viewing experience, this is it. If Frasier is the best

thing on TV, the sponsorship idents surrounding it are the worst.’



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