Optimad.co.uk, the web trading platform, has appointed Mike Jackson
to handle the buying and selling of its online inventory.
Jackson, who joins from the personal finance site MoneyWorld as head of
online, is the first specialist to be drafted in by Optimad to handle a
The company is looking for sales people who will concentrate on pulling
in business in the press, radio, outdoor and cinema markets.
It will also look at hiring a TV specialist - the sector currently
dominated by Optimad’s rival iMediapoint - ’in the near future’.
Dominic Coupe, Optimad’s marketing and sales director, said candidates
needed two-years’ sales experience and a bulging agency contacts
Coupe added that the online market in particular has ’massive
potential’, partly because online planners and buyers are used to the
medium and transactions can be conducted quickly.
Web publishers who have posted inventory on Optimad’s system are:
Associated New Media, BT, Electronic Telegraph, Guardian Online,
FortuneCity and Zoom.
Website owners pay a monthly fee and hand Optimad a percentage of any
sales transacted on the system. If the percentage is more than the
monthly fee, the monthly sum is waived.
Agency planners and buyers can log into the system for free and browse
through the inventory as well as post briefs for media owners.
Jackson said: ’Online is where the fastest growth is happening. Media
owners can post anything, from standard banner packages to more
innovative inventory such as sponsorships.’
Jackson will be persuading both owners and agencies to try the system,
which went live in April.
At MoneyWorld, Jackson spent two-and-a-half years targeting financial
and lifestyle advertisers.