Optimedia has appointed Enyi Nwosu to develop its village@optimedia
The village was launched in 1999 to offer clients solutions outside of
traditional media. Its services include event and broadcast sponsorship,
product placement, programme production and contract publishing.
Nwosu, a group director at Optimedia, has been promoted to partner for
the village. Most recently he has been working on the agency's Nautica,
L'Oreal and Glamour accounts. He will be responsible for developing the
village in the UK and internationally, recruiting new partners and
extending the offering into areas such as sales promotion and
The village has eight partner companies including Unique Broadcasting
and the PR company Connexus.
Clients include L'Oreal, Siemens and MFI. The village accounts for about
15 per cent of Optimedia's income.
Simon Mathews, the managing director of Optimedia UK, said: 'Enyi's role
will be to consider what other communication disciplines we need to
build into the village@optimedia. It's vital for us to find the best
partners and share the best working practices to give our clients a
fully rounded communications product.'
The village's most recent project is work for L'Oreal Professionnel,
linking it with fashion through sponsorship of the St Martins College of
Fashion. L'Oreal is sponsoring graduation fashion shows and supporting
St Martins through magazine promotions in a bid to change perceptions of
its professional brands.
Other work that has run through the village includes a deal for Siemens
to become a Premier League sponsor, broadcast sponsorship of SKY TV's
Showbiz Weekly for Glamour magazine and Renault's sponsorship of Channel
4 drama premieres.