Optimedia appoints Enyi Nwosu to build its village operation

Optimedia has appointed Enyi Nwosu to develop its village@optimedia


The village was launched in 1999 to offer clients solutions outside of

traditional media. Its services include event and broadcast sponsorship,

product placement, programme production and contract publishing.

Nwosu, a group director at Optimedia, has been promoted to partner for

the village. Most recently he has been working on the agency's Nautica,

L'Oreal and Glamour accounts. He will be responsible for developing the

village in the UK and internationally, recruiting new partners and

extending the offering into areas such as sales promotion and


The village has eight partner companies including Unique Broadcasting

and the PR company Connexus.

Clients include L'Oreal, Siemens and MFI. The village accounts for about

15 per cent of Optimedia's income.

Simon Mathews, the managing director of Optimedia UK, said: 'Enyi's role

will be to consider what other communication disciplines we need to

build into the village@optimedia. It's vital for us to find the best

partners and share the best working practices to give our clients a

fully rounded communications product.'

The village's most recent project is work for L'Oreal Professionnel,

linking it with fashion through sponsorship of the St Martins College of

Fashion. L'Oreal is sponsoring graduation fashion shows and supporting

St Martins through magazine promotions in a bid to change perceptions of

its professional brands.

Other work that has run through the village includes a deal for Siemens

to become a Premier League sponsor, broadcast sponsorship of SKY TV's

Showbiz Weekly for Glamour magazine and Renault's sponsorship of Channel

4 drama premieres.