Optimedia Australia appointed by Nestle

- Optimedia has been appointed to handle strategy and media planning and buying for all divisions of Nestle in Australia, including L'Oreal.

- Optimedia has been appointed to handle strategy and media planning and buying for all divisions of Nestle in Australia, including L'Oreal.

Optimedia won the £23 million (A$65 million) account following a four way pitch against MindShare, Initiative Media and incumbent Universal McCann.





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