Optimedia is assembling the ranks of its net-focused division
Interactive@optimedia and has hired Angela Farmer as associate.
Farmer has moved over from the agency’s direct and customer relationship
management (CRM) division, where she planned and bought for Manpower and
the savings and investments company CGU.
At Interactive@optimedia, Farmer will act as a ’go-between’, ensuring
clients’ media strategies are researched by the team of analysts - who
have access to Nielsen Net Ratings data - and then executed by the
buying team of ’i-traders’ (Media Business, 10 April). She will continue
to focus on her specialist area of direct media and CRM.
Optimedia is seeking a second associate with an internet background to
work alongside Farmer. The chosen candidate will have general e-commerce
knowledge and have the ability to advise clients on both internet
advertising deals and wider web propositions, such as content
The pair will be the key point of contact for web and traditional media
owners wishing to discuss media and general business ideas.
They will report jointly to Optimedia’s head of direct Phil Nunn and
head of interactive planning Maryam Bazargan, who are in charge of
overall client strategy for the unit.
’We’re slotting in the pieces of the jigsaw to ensure clients get a
range of expertise,’ Nunn commented.
Optimedia is also looking for an interactive analyst plus an i-trade
manager with television and online buying experience to run the i-trade
The final gaps in the new set-up may be filled by media owners.
Optimedia wants two senior traders and two traders (the equivalent of
senior buyers and buyers) to buy traditional TV spots alongside internet
banners and buttons.