Optimedia has won the media planning and buying task for Oracle in
Europe, the Middle East and Africa, to add to the UK business which the
agency picked up last autumn.
The account, won without a competitive pitch, is expected to top pounds
20 million as Oracle steps up its advertising activities around the
world over the next 18 months.
Optimedia has been handling Oracle’s media buying in the business and IT
press in the UK but the computer company is mooting a consumer
According to Alison Bournat, the advertising and marketing manager for
Oracle, the company is launching a new global ad campaign to raise the
profile of the Oracle brand internationally.
The global drive requires a consistent approach to media thinking across
borders, but in-depth knowledge of local markets, Bournat added.
Simon Mathews, the managing director of Optimedia, commented that, as
well as handling media planning and buying, Optimedia would be working
with Oracle in an advisory capacity on how best to manage the challenges
of the converging computing market.
With fewer and fewer product differences between mainframe and desktop
computers, Oracle is keen to raise its profile among domestic customers
and establish itself as a competitor to the household computing
A TV test is being considered in the UK and an international television
advertising drive is not being ruled out.