Optimedia triumphs with Tommy Hilfiger pan-European task

Optimedia has won the pounds 10 million pan-European centralised media planning and buying business for the fashion brand, Tommy Hilfiger.

Optimedia has won the pounds 10 million pan-European centralised

media planning and buying business for the fashion brand, Tommy

Hilfiger.



Optimedia battled against Mediapolis in the last round of the two

month-long pitch, and was informed at the beginning of this week that it

had won the business. The pitch process was managed by the strategic

communications company, Unity.



The UK incumbent, CDP Media, had pitched for the account with its sister

European network, CIA Medianetwork, while Carat, which handled the bulk

of the Hilfiger business on the Continent, was also invited to

pitch.



Optimedia now takes on all media planning and buying for Tommy

Hilfiger’s men’s and unisex fashions and its fragrance range,

distributed in the UK by Estee Lauder.



The brief also includes the launch of new ranges, such as women’s wear,

footwear and home furnishings, which will roll out across Europe over

the next few years.



Simon Mathews, the managing director of Optimedia, said Tommy Hilfiger

was ’an extremely dynamic and contemporary brand’.



The task covers the UK, France, Germany, Spain, Italy, the Netherlands

and Belgium, but further countries will be added to the remit. As well

as providing planning and buying, Optimedia will develop event marketing

and sponsorship tie-ups and other communications.



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