Optimedia wins ClickMango initiative

ClickMango, the natural health e-tailer, has handed its pounds 10 million media planning and buying account to Optimedia as its prepares for its UK launch this spring.

ClickMango, the natural health e-tailer, has handed its pounds 10

million media planning and buying account to Optimedia as its prepares

for its UK launch this spring.



ClickMango is understood to have talked to BBJ and Manning Gottlieb

Media, but Optimedia was appointed this week without a formal pitch. The

media agency will take on responsibility for online and offline media

planning and buying, and has begun work on the launch media strategy for

the brand.



The appointment of a media partner follows the hiring of TBWA GGT Simons

Palmer to handle ClickMango’s creative work earlier this month.



TBWA and Optimedia will work together on a branding campaign for the

April launch of the website. Launch advertising will be followed by a TV

campaign in the autumn.



ClickMango.com will offer health advice and beauty information and a

point of purchase for vitamins and health foods.



The site has been co-founded by Robert Norton, a former business

development director at AOL, and Toby Rowland, the son of Tiny Rowland,

the deceased owner of Lonrho. David Caswell, the European marketing

manager of Walt Disney TV, has been appointed marketing director of the

new site. The venture is backed by Atlas Venture and the Rothschild

family.



Simon Mathews, the managing director of Optimedia, said: ’ClickMango’s

content, positioning and brand vision will see it become the killer site

in natural healthcare.’



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