Opus sales is building its GWR client development sales team with a
raft appointments and promotions.
As part of a drive to improve operations, Opus has created a specific
division to maximise existing relationships with clients and develop
business in new areas.
The team will work across all GWR stations, including Classic FM, LNR
and the new digital channels.The new operation is headed by Kerry
Wilkinson, formerly GWR’s agency group head.
She is joined by three client sales executives who have been appointed
from outside the organisation.
In addition, Ginny Herring, previously sales executive with GWR, will
move across to join the team.
Wilkinson confirmed that she is still looking for client sales
executives, but stressed that candidates must be ’heavyweight,
media-literate professionals who can look after all aspects of
Anita Mills is leaving the National Magazine Company and joins GWR to
build the client base in the areas of fashion, beauty and cars.
Peter Moniak comes from Sunday Business where he was head of business
travel. In his new role, Moniak will build client contacts in IT,
telecoms, internet and travel.
The final client sales executive, Lisa Hallinan, arrives from Zenith
where she was associate planning director.
A spokesperson for GWR explained: ’We really want to invest in the
client sales side of Opus as, essentially, Classic FM has more clients
than people in agencies.’
The team has already instigated a series of client presentation days
using Initiative Media’s clients, Peugeot and Unilever.