Opus’s seven-month search for a group agency head to sell Classic
FM is over.
Nigel Clarkson, sales manager at outdoor advertising contractor More
Group, has accepted the job and will join the radio sales house at the
end of the month.
Clarkson will work alongside Opus’s other group agency head Ed
Chalmers has been handling agency sales for Classic FM since Simon
Daglish was promoted from group head to sales director last
Clarkson’s appointment is the conclusion of a lengthy search for a
Agency sales will now once more be divided equally between the two
agency heads and their sales teams.
Responsibility for the UK’s top-20 media agencies will be divided among
Opus’s 12 agency sales staff.
Each group head will report directly to Daglish and manage teams of
three agency sales executives and three planners.
Clarkson joined More Group in 1995 as a graduate trainee, rising to
become sales assistant and then sales executive for Adshel, selling to
specialists and agencies.
In 1998 he became senior sales executive and was then promoted to group
head for Adshel and More O’Ferrall. He became sales manager for the
group, handling agencies, last March.
Commenting on the appointment, Chalmers said: ’We had to be very careful
to bring the right person on board. This is a job for a senior sales
person, not an account manager. There is little expertise in the market
at this level, so it was a slow recruitment process.’
Daglish added: ’Clarkson is joining Classic FM after 12 months of
unprecedented growth. He will play a key role in continuing our
development, particularly our consultative approach to agency sales. He
has a good appreciation of the strategic issues facing radio.’