Opus raids More to hire agency head Clarkson

Opus’s seven-month search for a group agency head to sell Classic FM is over.

Opus’s seven-month search for a group agency head to sell Classic

FM is over.



Nigel Clarkson, sales manager at outdoor advertising contractor More

Group, has accepted the job and will join the radio sales house at the

end of the month.



Clarkson will work alongside Opus’s other group agency head Ed

Chalmers.



Chalmers has been handling agency sales for Classic FM since Simon

Daglish was promoted from group head to sales director last

December.



Clarkson’s appointment is the conclusion of a lengthy search for a

replacement.



Agency sales will now once more be divided equally between the two

agency heads and their sales teams.



Responsibility for the UK’s top-20 media agencies will be divided among

Opus’s 12 agency sales staff.



Each group head will report directly to Daglish and manage teams of

three agency sales executives and three planners.



Clarkson joined More Group in 1995 as a graduate trainee, rising to

become sales assistant and then sales executive for Adshel, selling to

specialists and agencies.



In 1998 he became senior sales executive and was then promoted to group

head for Adshel and More O’Ferrall. He became sales manager for the

group, handling agencies, last March.



Commenting on the appointment, Chalmers said: ’We had to be very careful

to bring the right person on board. This is a job for a senior sales

person, not an account manager. There is little expertise in the market

at this level, so it was a slow recruitment process.’



Daglish added: ’Clarkson is joining Classic FM after 12 months of

unprecedented growth. He will play a key role in continuing our

development, particularly our consultative approach to agency sales. He

has a good appreciation of the strategic issues facing radio.’