Opus seals OneClickHR deal

GWR sales house Opus has clinched a pounds 500,000 deal with the human resources software outfit OneClickHR.com.

GWR sales house Opus has clinched a pounds 500,000 deal with the

human resources software outfit OneClickHR.com.



The radio campaign, the advertiser’s first, will target business people

who listen to Classic FM and London News Radio. The commercials broke

last week and will run for a month. They will be followed by a six-week

airtime package starting in mid-September.



The radio push is being supported by press executions in The Daily

Telegraph, The Times, The Sunday Times, The Mail on Sunday, Sunday

Business, The Scotsman and The Herald.



Toby Selves, direct group head of LNR, negotiated the deal on behalf of

OneClickHR with Ian Scott of Ian Scott & Partners.



The creative was devised by Nick Salaman, creative director at Ian Scott

& Partners.



The radio spots portray a series of employers who are unhappy with their

disorganised work environment.



Salaman elaborated: ’In the ads, one employer is married to his filing

cabinet, an HR manager is marooned in a sea of paperwork and a personnel

director gets bogged down with contracts and commercial law.’



Peter Charlton, sales director at GWR, said: ’The media mix reflects the

reach of LNR and Classic FM among the business community. Our radio

audiences are highly internet savvy and that is what OneClickHR wants to

capitalise on.’



Selves said: ’The ads are using drive-time slots to hit managing

directors and HR managers. They will catch people in the morning and

evening on their way to and from work.’



Classic FM has recently increased its reach among the UK business

community.



Almost 25 per cent of all business people listen to the station each

week, according to recent figures from research organisation

Ipsos-RSL.



OneClickHR launched its website in May.