Opus has stolen five of Clear Channel Radio Sales’ local contracts
after its parent company GWR purchased 20 per cent of the Marcher Radio
Opus has landed the sales contracts for a range of radio operations
across North Wales, Wirral and Cheshire. They are Buzz FM, Champion FM,
Coast FM, Marcher Gold and MFM.
Marcher Radio managing director Godfrey Williams said the move had
nothing to do with the ’sales professionalism’ of CCRS, but would not
expand further on why the company was keen to get GWR on board.
Williams added that the move would offer Marcher Radio more stability in
a competitive market because its sales operation would have a direct
interest in the stations’ futures.
GWR is not accustomed to selling airtime for non-GWR stations but took
on the contracts as part of the deal to purchase a 20 per cent stake in
The company is already over the limit on ownership points following its
recent acquisition of DMG Radio’s eight stations.
One radio industry source suggested it was highly likely GWR ’would be
forced to ditch its AM stations to keep the regulators happy’.
The issue of ownership points is currently in the hands of the Radio
Authority, which is aiming to offer a solution to the problem.
Commenting on the deal, Williams said: ’This has been recommended
unanimously by the Marcher board and takes our group forward to the next
stage of development. This is great news for listeners, advertisers and
employees. We are proud to have put together such a popular group of
stations and the partnerships with GWR can only add to our
No-one from CCRS was available for comment as Media Business went to