Opus swipes five ad contracts from CCRS

Opus has stolen five of Clear Channel Radio Sales’ local contracts after its parent company GWR purchased 20 per cent of the Marcher Radio Group.

Opus has stolen five of Clear Channel Radio Sales’ local contracts

after its parent company GWR purchased 20 per cent of the Marcher Radio

Group.



Opus has landed the sales contracts for a range of radio operations

across North Wales, Wirral and Cheshire. They are Buzz FM, Champion FM,

Coast FM, Marcher Gold and MFM.



Marcher Radio managing director Godfrey Williams said the move had

nothing to do with the ’sales professionalism’ of CCRS, but would not

expand further on why the company was keen to get GWR on board.



Williams added that the move would offer Marcher Radio more stability in

a competitive market because its sales operation would have a direct

interest in the stations’ futures.



GWR is not accustomed to selling airtime for non-GWR stations but took

on the contracts as part of the deal to purchase a 20 per cent stake in

Marcher Radio.



The company is already over the limit on ownership points following its

recent acquisition of DMG Radio’s eight stations.



One radio industry source suggested it was highly likely GWR ’would be

forced to ditch its AM stations to keep the regulators happy’.



The issue of ownership points is currently in the hands of the Radio

Authority, which is aiming to offer a solution to the problem.



Commenting on the deal, Williams said: ’This has been recommended

unanimously by the Marcher board and takes our group forward to the next

stage of development. This is great news for listeners, advertisers and

employees. We are proud to have put together such a popular group of

stations and the partnerships with GWR can only add to our

strength.’



No-one from CCRS was available for comment as Media Business went to

press.



Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content