Orangina launches sexy new TV campaign

LONDON - Orangina is launching a sexually-charged TV and poster campaign in the UK, featuring dirty-dancing animals.

The ad, which has already run in France since its launch last year, was created by French agency FFL Paris.

It was conceived around the concept of "pulpeuse" which in French means both 'containing pulp' and also 'sexy' or 'voluptuous'.

Executive creative directors Fred & Farid, from FFL Paris said: "Around twenty art directors created the animals and then we asked Psyop to recreate everything in CGI and make these animals come alive.

"We have never made a campaign that post tested so well. People love it."

The ad will break at 9.30pm on Friday 1st August on E4 during 'How to Look Good Naked' and will continue to be shown post-watershed throughout August.