Oreo "made in Sheffield" by DraftFCB

The Mondelez-owned biscuit brand Oreo has released a print ad to celebrate opening its Sheffield factory – the company’s first in the UK. DraftFCB created the ad, which references the city’s football teams – Sheffield Wednesday and Sheffield United. The work was written by Dan Shone and art directed by Sean Cullen.

Become a member of Campaign from just £88 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member