Oreo "Oreo playbook" by Digitas

Oreo is keeping the housebound (and hungry) masses occupied with a sweet-toothed social campaign, spanning across Facebook, Twitter and Instagram.

Steering away from the doom and gloom of Covid-19 campaigns, the work showcases ways in which Oreo fans can liven up their monotonous day, from indoor camping to cookie-based recipes. 

It shares the message: "Stay home, stay playful". The work was created by Leah Mammoliti and Chesney Payet.

Last month, Oreo unveiled its new global strategy, which centres around keeping people playful while practicing social distancing.

Credits

Brand
Agency
Chief creative officer
Executive creative director
Designer
Strategy partner
Business director
Client lead
Project manager