Oreo "The Playful Network" by Digitas UK

Oreo celebrates collective playfulness during lockdown with a parody of over claims in telco advertising.

The Mondelez cookie brand’s "Playful Network" promises to "supercharge your connectivity" thanks to a "cutting-edge connection device" – otherwise known as an Oreo. Ads will run across video-on-demand, YouTube, Twitter, Instagram, Facebook and digital display.

A bespoke website offers a free, personalised Oreo "Connection Pack" consisting of 14 connection devices (cookies). It also features top tips and ideas to create better connections, as well as its own "Ultimate Connection Bundle" giving people a chance to win £1,000 worth of experience vouchers.

The work was written by Chesney Payet, art directed by Leah Mammoliti, and directed by Dominic O’Riordan through Prodigious. 


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