Oreo "Wonderfilled" by FCB Inferno

Oreo is running a 360-degree marketing campaign to promote its new mint variant and the limited-edition Strawberry Cheesecake flavour.

The TV ad goes live from 29 August supported by a seven-week experiential mobile tour, as well as PR and digital activity.

To kick off the campaign, the Oreo Flavour Mobile will visit London Southbank on 26 August to tempt passers-by with the new flavours. It will then travel around the UK, visiting cities and festivals to hand out Oreo recipes and samples.

Credits

Oreo senior brand manager
Agency
Creative director
Creative director
Account director
Account manager
Strategy lead
Strategist
Producer
Director
Experiential agency
Production company
Audio post-production

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