SectorFood and Drink and Confectionery
Oreo is running a 360-degree marketing campaign to promote its new mint variant and the limited-edition Strawberry Cheesecake flavour.
The TV ad goes live from 29 August supported by a seven-week experiential mobile tour, as well as PR and digital activity.
To kick off the campaign, the Oreo Flavour Mobile will visit London Southbank on 26 August to tempt passers-by with the new flavours. It will then travel around the UK, visiting cities and festivals to hand out Oreo recipes and samples.